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Thursday, April 23, 2009

Talk at Next 09

I will be talking at next09 in Hamburg. 5-6th May.

Betsie Van Der Meer


samsung disconnect

I really like the new viral work Samsung are doing but there seems to be a huge disconnect from the viral piece to the bad experience on their site, they even call this infotainment makes you want to puke just hearing the name.

Furry animal number campaign had great idea to be a good UGC on rails concept where users could have written their own video ideas for animals to use the phone for. Instead we get more muzak and infotainment. Samsung wake up.

HD camera phone link to article

Viral Factory

Viral Factory

Then the online experience (brace yourself) samsung

Monday, April 20, 2009

Friday, April 17, 2009

why internet data delivery is moving on

The internet is a messy pot holed network of roads.
Companies like Akamai are building their own new flight paths and leaving the clogged up
roads behind.

Users don't wait for things to load they just move on. Brands need to learn that the delivery is just a s important as the message.

Here's a good video from Paul Sagan that sums things up.