I really like the new viral work Samsung are doing but there seems to be a huge disconnect from the viral piece to the bad experience on their site, they even call this infotainment makes you want to puke just hearing the name.
Furry animal number campaign had great idea to be a good UGC on rails concept where users could have written their own video ideas for animals to use the phone for. Instead we get more muzak and infotainment. Samsung wake up.
HD camera phone link to article
Viral Factory
Viral Factory
Then the online experience (brace yourself) samsung
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