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Sunday, November 02, 2008

the best driver in the world

currys next day campaign

MPUs continue to become more like TV ads (all be it with the volume turned down; not a bad thing) and I think they are working. I personally dislike banners as the format is just so over powering.

This new Currys campaign is great example simple products wrapped in boxes and delivered to your door. It even made me click on it, can't remember the last time I did that.

Model 214

The Thonet Model 214 is quite simply the best example of modern design. 6 pieces fixed together with 10 screws; hard, durable, light and elegant. I can't think of any chair that has come close to it. A slight improvement on the orginal "Chair nr. 14" known as "Konsumstuhl Nr. 14" from 1859.

I can remember my Sister's restaurant back in the 70s (themed on a 1920s American bistro) was full of them with wonderful drilled holed seats which I have always preferred to the wicker ones.

Designed in 1859 by Michael Thonet.