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Thursday, December 18, 2008

The wonder of the world

Thanks Alistair, CK sums it up in this video, Everything is amazing, nobody is happy.

Make me something good please

Good article by Freddie (TMTYL) here in Ad Age
I worry about the 'it's really hot right now' marketing discussion. The word marketeers need to remember is relevance. Is this message relevant to my audience. Brands would do well to spend more time building tools and services online that are useful to customers and stop making lengthy campaign creative that is irrelevant. Read more

Tuesday, December 02, 2008


m/m always make things incredibly complicated or like their website and emails incredibly simple using html the old way, just like their posters lovely.


their winter catalog is here to download with food recipes to back to nature campaign using huge plant care cards that you get in those garden centers.