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Showing posts with label creative. Show all posts
Showing posts with label creative. Show all posts

Monday, March 08, 2010

ads steal art





Art Monthly delves into the ad world this month with the latest rip off from Toshiba. Their clumsy remake of Escape Vehicle No 6, Simon Faithfull (2004) loses it's fragile plastic chair and cuts out the layers of meaning by reducing it's message to watching their TV.

It seems there is more of a curator/exploiter to the creative ad man these days than being creative. Anyone can watch youtube all day and then get a production company to remake films. Maybe try and think of an original idea instead.

Other great rip offs, Honda Cogs, Dept of Transport Dancing Bear, Iphone Hello, Sony Bunnies, Cadbury's Gorilla.


Tuesday, December 02, 2008

m/m


m/m always make things incredibly complicated or like their website and emails incredibly simple using html the old way, just like their posters lovely.

howies



their winter catalog is here to download with food recipes to back to nature campaign using huge plant care cards that you get in those garden centers.

Thursday, October 23, 2008

mail project



From 2004 to 2006 Riitta Ikonen mailed around 100 postcards to Margaret Huber at Brighton University

Wednesday, September 10, 2008

CMOs want more digital

Greater knowledge of the digital space is at the top of marketers' list of what they want from their advertising and marketing agencies in the next 12 months, according to a Sapient-sponsored national online survey of some 200 CMOs and other senior marketers, writes MarketingCharts. read full marketing vox article here

Wednesday, May 07, 2008

Nick Law R/GA digital teams

Fifty years ago, to join advertising's creative guild, a man had to tell funny stories and smoke a pipe. The patron saint of this exclusive guild was a guy in a suit from the Bronx named Bill Bernbach, who preached about advertising as entertainment. To this day, there are followers of Saint Bill who believe that people are so amused by advertising that they run right out and buy stuff. read more
Source Creativity

Wednesday, April 30, 2008

regional vs london




Scamp has a good article on regional versus London creative.
Here is my 10 cents.

Just look at the last 5 years Cannes Grand Prix winners
2007. Toronto Dove. (Ogilvy)
2006. London Guinness. (AMV)
2005. London Honda. (W+K)
2004. London Playstation. (TBWA)
2003. Miami IKEA. (CP+B)

So London is still top by averages but 2 out of 5 are from the regions. I agree the US clients are happy to use good regional creative, why spend half your life on planes when there are usually good agencies in your area.