Nick Law R/GA digital teams

Fifty years ago, to join advertising's creative guild, a man had to tell funny stories and smoke a pipe. The patron saint of this exclusive guild was a guy in a suit from the Bronx named Bill Bernbach, who preached about advertising as entertainment. To this day, there are followers of Saint Bill who believe that people are so amused by advertising that they run right out and buy stuff. read more
Source Creativity