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Tuesday, September 25, 2007

advertising's young minds

Congratulations to Nicola Davies for being ranked 16th in this league table.
Very impressive.

Thursday, September 20, 2007

stella site launches

The one everyone has been waiting for, InBev switch their TV strategy to online. Stella's site estimated to cost £2million created by Lowe. This site is film rich media. At first look I'm impressed although I dislike the way the passive and interactive experience is separated out, why? Some of the game play is not intuitive enough, leaving you to poke the thing to death.

This will be setting the bar for the ad and drink industry now. Clients will have to wake up to the fact that 100K budgets for digital just doesn't cut the mustard any more. Can we stop talking about digital as being the add on thing now?

Tuesday, September 18, 2007

hbo get behind addiction campaign

powerful documentary films by HBO about the issues and lives involved in addiction.

NY Times dumps subscription

Seems like this will be the first of many newspapers to get rid of subsriptions. Online advertising still continues to grow with News Corp planning a $5bn acquisition of Dow Jones, so Wall Street Journal could be the next to give free news away sponsored by brands. If you can't link to brand republic article read more here

Thursday, September 13, 2007

this months books on my desk

2 great books from booth-clibborn editions, brooklyn and berliner style. banging techno cd to accompany the brooklyn one.

also on the table this month is alan fletcher
'the art of looking sideways' old one but a great book.

and last john maeda 'the laws of simplicity'.

anti-apathy film competition

invitation to enter films about ethical living anything from pollution to fair trade products.
Winner gets show on C4 and around the UK on outdoor screens.


Tuesday, September 11, 2007

where are the joneses

This webisode series of 'Where are the Joneses' is a nimble production and loosely ties into the idea of get in a Ford and find your family. Scripts created on the fly by users via their site. Steve Coogans production company made these which shows. Actually speaking of Steve Coogan, his kids use to go to my daughters school. It was very odd seeing him in the play ground at pick up time or at Christmas plays, I always expected him to come over to me and say 'A Ha!' or 'Monkey tennis?'
Juan Cabral at Fallon speaks of this tactic as a contract, you the user watch the ad bit and as a reward you get something interesting to watch, just like his new Gorilla ad.

ding dong

This must be an extension of the Ding widget as a support viral. Woman is turn away from a South West flight for being too sexy. Only in America my friend.

Friday, September 07, 2007

im almost always hungry

I forgot about this book, Rick, thanks for reminding me about this. I'm almost always hungry about the research and design process within Cahan Associates in San Francisco.

cahan associates

akqa slip film for xbox

filmed with HD camera at 1000 frames a second. Camera attached to the runner capturing 360 degree movements.

Wednesday, September 05, 2007


As an axe to grind the Beastie Boys are all wearing suits and ties to the bestival this weekend. They must have had enough of jeans and t-shirts after 20 years in the lime light. It's like clean protest from their back stage trailer. They must have been inspired by their ill-communication cover.

widget generates 150 million sales for SouthWest

widgets are getting massive attention right now.
Lots of comapnies are waking up to the fact that adding benefit online is better than clubbing them over the head and dragging them into a cave.

Tuesday, September 04, 2007

gorillas in the chocolate

loving the gorilla, they say there is loads more in store. The mind boggles DJ dogs, piano playing horses, singing frogs.