The one everyone has been waiting for, InBev switch their TV strategy to online. Stella's site estimated to cost £2million created by Lowe. This site is film rich media. At first look I'm impressed although I dislike the way the passive and interactive experience is separated out, why? Some of the game play is not intuitive enough, leaving you to poke the thing to death.
This will be setting the bar for the ad and drink industry now. Clients will have to wake up to the fact that 100K budgets for digital just doesn't cut the mustard any more. Can we stop talking about digital as being the add on thing now?
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