where are the joneses

This webisode series of 'Where are the Joneses' is a nimble production and loosely ties into the idea of get in a Ford and find your family. Scripts created on the fly by users via their site. Steve Coogans production company made these which shows. Actually speaking of Steve Coogan, his kids use to go to my daughters school. It was very odd seeing him in the play ground at pick up time or at Christmas plays, I always expected him to come over to me and say 'A Ha!' or 'Monkey tennis?'
Juan Cabral at Fallon speaks of this tactic as a contract, you the user watch the ad bit and as a reward you get something interesting to watch, just like his new Gorilla ad.