Beattie becomes AKQA digital strategy chief

Beattie becomes AKQA digital strategy chief
By Claire Billings

AKQA has hired Alistair Beattie, Abbott Mead Vickers BBDO’s director of digital strategy, as its head of strategic planning.
The appointment provides a boost to the agency’s planning credentials. AKQA has been without a top strategist since James Clifton vacated the role a year ago.
Beattie will oversee a team of 11 and work on developing the agency’s brand engagement strategies. He will also lead new business.

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