you suck at photoshop

Me and Dan where digging the digital crates and found this one.

Doritos Triangle

This is old now but still makes me chuckle.

samsung disconnect

I really like the new viral work Samsung are doing but there seems to be a huge disconnect from the viral piece to the bad experience on their site, they even call this infotainment makes you want to puke just hearing the name.

Furry animal number campaign had great idea to be a good UGC on rails concept where users could have written their own video ideas for animals to use the phone for. Instead we get more muzak and infotainment. Samsung wake up.

HD camera phone link to article


Viral Factory



Viral Factory

Then the online experience (brace yourself) samsung

e-trade super bowl ad explained by CMO

e-trade puking baby ad and follow up.
CMO explains why they did it here

college humor

Strangely hypnotic but bad.

tesco v denmark

Guess Who and Wall animation videos

Guess Who from Kirsten Lepore on Vimeo.


MUTO a wall-painted animation by BLU from blu on Vimeo.

david chapelle black bush

Erik Hartman Belgium TV host

Old one but always funny even if it is a spoof.

top 100 tv characters

100 GREATEST TV CHARACTERS

1. Homer Simpson
2. Basil Fawlty
3. Blackadder
4. Del Boy
5. Father Dougal
6. The Doctor
7. Alan Partridge
8. Ali G
9. Victor Meldrew
10. Dr Niles Crane
11. Jim Royle
12. B.A. Baracus
13. The Fonz
14. Rick
15. Kevin the Teenager
16. Tubbs
17. Alan B'Stard
18. Columbo
19. Ted & Ralph
20. Patsy Stone
read more...

diesel xxx

mono

I worked with mono on a shared client back a few years now. I remember them being a breath of fresh air for that large corporate brand. Then I was enjoying their viral monoface last year and now I see the quality digital, print and ad work they are creating. A future model of what agencies look like based on the Goodby school of thought.

Human rights in China and the Beijing Olympics

Amnesty's new viral campaign

No one sees the big gorilla in the room

Ginger Monkey posts on the WCRS recent copying of someone else's work without credit. Most of the argument is around the fact that the campaign's important message of road safety makes it OK to do this. It is never OK to copy someone's work with out crediting them by permission. The best thing to do, is get them involved in the campaign from the start.

Guinness Hands created by Tony & Mike at AMV did this by getting Michael Schlingmann the originator of some test animations to animate the whole ad. It's the right thing to do.

Agencies need to have the integrity to contact the originator and talk to them up front. I'm sure the Professor involved would have been more than happy to help make their film even better. Imagine having the depth of knowledge he would add to the work, it begs the question why would you not get him involved.

This and many other copy cat cases have come to light so quickly because of blogging and web based news. I hope WCRS have the decency to add Prof. Daniel Simons into the credits. I think as a viral film Simon's works better as the low quality footage and scientific experiment set up works well.

Daniels orginal film here
TfL WCRS film here

The Onion

Spoof US news which is so close to the real thing most people believe it. And watching Fox News that's saying something.

Living the dream.

doritos campaign

Make your own ad and win £20K
More videos

tipping pot

KidYourSelf

I have to laugh to myself when reading the diatribe of sore losers in media planning bleeting on about how 'elfyourself' didn't work. 120 million visitors over a 6 week period and 75 million elves sent on, yeah right.

Advertising is a numbers game no one asks for the 30' spot to interrupt their TV program. Digital has the added advantage of people that engaged with the campaign will mostly on send on to someone that will engage with it to.

I'm sure Office Max are laughing all the way to the bank. In a sector that is low interest and driven by cost per unit having a campaign that warms consumers to their brand is a good thing. Sure some people forget the brand name, but so do most people when asked to recall any advertising campaign.

Elfyourself worked because it's a great concept, easy to engage with and you can share it. The 3 rules of user generated content on rails. I see so many online campaigns that are over complicated, digital creative's porn. Good for awards but they can only dream of being as effective as EYS.

ToyNY who have worked with OfficeMax have pushed up sales no end. Not surprising when they are all ex Fallon and Crispin Porter + Bogusky. The one other stroke of clever planning is only having these seasonal sites up for the Christmas period, that way each year it's special. The US agencies seem to get viral, they know viral is a result not a media buy. 

ding dong

This must be an extension of the Ding widget as a support viral. Woman is turn away from a South West flight for being too sexy. Only in America my friend.

widget generates 150 million sales for SouthWest

widgets are getting massive attention right now.
Lots of comapnies are waking up to the fact that adding benefit online is better than clubbing them over the head and dragging them into a cave.