samsung disconnect

I really like the new viral work Samsung are doing but there seems to be a huge disconnect from the viral piece to the bad experience on their site, they even call this infotainment makes you want to puke just hearing the name.

Furry animal number campaign had great idea to be a good UGC on rails concept where users could have written their own video ideas for animals to use the phone for. Instead we get more muzak and infotainment. Samsung wake up.

HD camera phone link to article


Viral Factory



Viral Factory

Then the online experience (brace yourself) samsung

put your face into video - oddcast

Don't know how they do this but it is really good.
Not totally realistic but effective.