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Showing posts with label content. Show all posts
Showing posts with label content. Show all posts

Thursday, December 18, 2008

Make me something good please

Good article by Freddie (TMTYL) here in Ad Age
I worry about the 'it's really hot right now' marketing discussion. The word marketeers need to remember is relevance. Is this message relevant to my audience. Brands would do well to spend more time building tools and services online that are useful to customers and stop making lengthy campaign creative that is irrelevant. Read more

Tuesday, February 26, 2008

Social Network Analysis


A really old post from 2002 but very intriguing to see how all this became web 2.0
Peter Morville

joost live and mac OSX in beta

At long last Joost is out of beta and live. A lot of content is still not great but that's the web for you.
Pier 2 Pier is a really smart move by Joost (The team that bought us Skype)

The more people that watch it the faster the 6 sec clips get passed on. This does mean that I will be addicted to TV again but just while working on photoplop documents.

I have to admire the smooth slick menu design it really is there when you want it and disappears when you start watching. Great that they have released beta for Mac now.