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why internet data delivery is moving on

The internet is a messy pot holed network of roads.
Companies like Akamai are building their own new flight paths and leaving the clogged up
roads behind.

Users don't wait for things to load they just move on. Brands need to learn that the delivery is just a s important as the message.

Here's a good video from Paul Sagan that sums things up.

IBM Wimbledon