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Thursday, December 18, 2008

Make me something good please

Good article by Freddie (TMTYL) here in Ad Age
I worry about the 'it's really hot right now' marketing discussion. The word marketeers need to remember is relevance. Is this message relevant to my audience. Brands would do well to spend more time building tools and services online that are useful to customers and stop making lengthy campaign creative that is irrelevant. Read more

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