Talk at Next 09

I will be talking at next09 in Hamburg. 5-6th May.

Betsie Van Der Meer

Betsie

samsung disconnect

I really like the new viral work Samsung are doing but there seems to be a huge disconnect from the viral piece to the bad experience on their site, they even call this infotainment makes you want to puke just hearing the name.

Furry animal number campaign had great idea to be a good UGC on rails concept where users could have written their own video ideas for animals to use the phone for. Instead we get more muzak and infotainment. Samsung wake up.

HD camera phone link to article


Viral Factory



Viral Factory

Then the online experience (brace yourself) samsung

visualisation

Open publication - Free publishing - More aesthetic

Jimmy Wales on marketing

Jimmy Wales tells marketers to get real

Philips Carousel

And follow up making of

e-trade super bowl ad explained by CMO

e-trade puking baby ad and follow up.
CMO explains why they did it here

why internet data delivery is moving on

The internet is a messy pot holed network of roads.
Companies like Akamai are building their own new flight paths and leaving the clogged up
roads behind.

Users don't wait for things to load they just move on. Brands need to learn that the delivery is just a s important as the message.

Here's a good video from Paul Sagan that sums things up.

helen turner

See more at the HQ Galery

college humor

Strangely hypnotic but bad.