Cadbury do some joined up thinking for Christmas. Each door on their advent calendars has a secret code that you can crack online. Revealing another game, story or puzzle. If you can excuse the dodgy video, poor brand name dropping in the story and clunky animation (bad action script) the rest is good.FMCG has been slow to develop proper digital properties Wrigley Candy Stand being one of the exceptions. The power of the 'back of pack' is well used to push people online.
They have used the site to create activities off line which again sees a smarter way to use their site as 'facilitator' instead of as the end experience.
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