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waitrose essentials campaign

really like the simplicity of this Waitrose campaign. I noticed it the other day when I looked at my orange carton and then bottle of milk in the fridge. The illustrations are really 70s in feel and basic but work.

The digital posters and billboards just show lots of these simple items to communicate a strong range for essentials and reasonable prices. Good example of product to advertising working together.

Primark leaves child labour suppliers

Source The Guardian
Julia Finch, City editor
guardian.co.uk, Monday June 16 2008

Fashion chain Primark has axed three longstanding suppliers in southern India for using child labour after being alerted to the practice by the BBC.

The three suppliers - from the Tirapur region of the Tamil Nadu province - were sub-contracting embroidery work on dresses to child home workers.

The retailer, which is owned by the Associated British Food group and operates 170 stores in the UK, has grown to become the UK's second biggest clothing chain by offering cut-price fashion, with T-shirts for as little as £1. Almost its entire range is sourced from low-cost suppliers in Asia.
Read full article here