I had a long chat last night after the awards ceremony about not all creative teams win awards. I have worked in a few agencies where awarded teams are shuffled to the top of the pecking order and others are over looked or pushed out because they don't win awards.
I think this is a stupid way to think of your creative talent. Not everyone needs to win awards, yes it's great to win and get the metal but its the 80% of the hard work on the not so glamorous accounts that pays for the 20% to go to Cannes and win the awards. Teams that work on well paying, effective campaigns should be remembered and share in those awards back at the agency. They should also be invited to Cannes to celebrate the year after as well.
So when you get back with your Lion don't stick it in a box or shelf in your room. Place it in reception for all to share and see, with out the bread winners there would be no Cannes at all.
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