BATAVIA, Ohio (AdAge.com) -- After nearly a decade of providing free, clean public restrooms everywhere from state fairs to Times Square, Procter & Gamble Co.'s Charmin wants consumers to find their own -- via a free mobile social-networking utility, SitOrSquat.
More and more marketers are realising that service is the new advertising. When you've gotta go just think of Charmin.
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