Oliver Kugler

Portugal’s i newspaper wins

another titanium award chalked up

I've seen the idea for latest Titanium award before.
BikesAgainstBush
There was another artist group in NY that did this 4 years back. People texted or emailed their message and a bicycle sprayed it on the side walk or road in real time. The artists at the time got into trouble and arrested by the NYPD.


Now with a corporate sponsor and a big event behind this technology it's award winning and celebrated in the Tour de France. Funny how the backing of a large brand can make technology legitimate. The technology is not new, you didn't invent it you just used it, just be honest about that in your award entry.

D&AD stuff 3

D&AD Judging. Things that caught my eye.

Freddie and the pride of Sapient Nitro lions

Remember the teams back home

I had a long chat last night after the awards ceremony about not all creative teams win awards. I have worked in a few agencies where awarded teams are shuffled to the top of the pecking order and others are over looked or pushed out because they don't win awards.

I think this is a stupid way to think of your creative talent. Not everyone needs to win awards, yes it's great to win and get the metal but its the 80% of the hard work on the not so glamorous accounts that pays for the 20% to go to Cannes and win the awards. Teams that work on well paying, effective campaigns should be remembered and share in those awards back at the agency. They should also be invited to Cannes to celebrate the year after as well.

So when you get back with your Lion don't stick it in a box or shelf in your room. Place it in reception for all to share and see, with out the bread winners there would be no Cannes at all.

best job in world clearing up

Congratulations to Nitro on a great clutch at Cannes.
I can see this picking up media and Titanium GP as well. Maybe the BBC will make a documentary of the documentary of the campaign.

webby awards 2008

Grand Prix 3 Winners

Cyber Lions Grand Prix Winners