Wallace & Gromit

Painful death of the American economic dream

This crisis has been a long time in coming, and history suggests that the period of upheaval will be long and painful, just as it was between 1914 and 1945

Larry Elliott
guardian.co.uk,
Monday 2 November 2009

Organic Motion Stage

Making Worlds

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theartsdesk

Newspapers are cutting back on journalists and art reviewers. Meanwhile a load off the Telegraph reviewers have started their own news desk in the form of The Arts Desk. Maybe they are onto the new model papers have been talking about for so long.

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creative depart

fixing display ads

With the NY AdAge conf due in October, discussion is hotting up around display adverts.

I think display ads have to do the following:-
stop measuring click throughs, it's like checking how many people go straight from the TV set to the shop, the world doesn't work like that. Users online are exposed to many adverts and ignore most and take notice of some. That's the fact that brands need to face up to. Quality exposure time is the key part of the campaign. Unfortunately that means asking people their opinions, how ever old fashioned that may seem. Read more

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Melissa Fleck put me onto this.
Wonderful insights on tap.

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