vodafone have been very brave to use lots of new styles with their campaigns, this billboard is a good example using tickets from supermarket counters, it would make a great GUI but on the down side when you google the headline it doesn't link to vodafone at all. So again a brand that creates great lines but doesn't follow this up with buying search words / terms from the campaign.
if you can't be bothered to buy against campaign headlines and words then stick a big web address on the poster.
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