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Thursday, October 04, 2007

bravia bunny ad



i like it but for all the wrong reasons. i think the people being left in makes it feel stop frame(which it is) and also gives you the sense of scale. The jumpy feel is good.

The only problem is that balls can't be topped because it was just so simple, dump a load of balls from a JCB digger and film. Adding complexity to the idea isn't making it any better. I don't like the way the bunnies are processed into boring cubes at the end to represent pixels and the music is crap. Apart from that it's great animation and filming.

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