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Thursday, June 11, 2009

waitrose essentials campaign






really like the simplicity of this Waitrose campaign. I noticed it the other day when I looked at my orange carton and then bottle of milk in the fridge. The illustrations are really 70s in feel and basic but work.

The digital posters and billboards just show lots of these simple items to communicate a strong range for essentials and reasonable prices. Good example of product to advertising working together.

boone oakley

Friday, May 15, 2009

where the wild things are trailer

The Internet is Killing America's Free Press




Really good debate by Jerry Bowles to get going. Andrew Keen touched on some of these points at Next09 in Hamburg. I really fear for the loss of quality in depth reporting. I think there are a few models that could work but the US may need to change it's mind set around only free market only funded news.

I believe we need 3 models for a free press.
1. State funded news. Here in the UK we have the BBC one of the most respected news sources in the world. There is a debate right now that some of our tax payers license fee should go towards supporting other local, regional and national news away from the BBC. I think this could be a good thing as long as it is monitored and audited away from state control as the BBC is. This keeps the BBC impartial, non-political and non-commercial.

2. Ad funded free market press. We have both right and left leaning press here and its a good thing it challenges the BBC and each other so we have a good healthy 3 points of debate going on constantly. These guys are struggling to find new ad models but they will get there. I would be looking at a syndication model across all news websites, pay as you go model like News Corp are thinking about but across all titles. Similar to my twitter feed set up of, WSJ, FT, BBC, Guardian, Telegraph, NY Times, Fox, Aljazera, Rueters, Times and the Economist.

3. Social Media - Letting people have their say is a good thing, it builds traffic and healthy debate like this one we are having now to discuss fact, fiction and the in between. I don't see social press as being a replacement for professional journalism it's un-checked, under-funded and to subjective. All the ref of stories built from social media always lead to the mob angry or sensational tabloid headlines, swine flu (turned out to not be a pandemic) landing on hudson river (it's a miracle) but as Bowles points out indepth dangerous reporting that takes money and a crack team to report on. This un covering the truth and not making more noise is what professional journalism is about. I think social media has a role to play in the debate, traffic and adding more insight (Mubai twitters good example) to the stories but as the Telegraph here in the UK has proved with the bomb shell of MPs expenses, good solid investigation and reporting drives readership and truth.

This is a great debate I hope it will continue.

Wednesday, May 13, 2009

Quality costs, it's as simple as that

Telegraph: Shane Richmond at May 13, 2009
http://tinyurl.com/q5okpc sparks another debate on paid for news.

I think this is a huge issue that needs to be debated and quickly. Newspapers are struggling to find a viable business model online and it should concern us all. With out quality professional journalism our democracy will fail. bloggers and amateur journalists are not an answer to the well funded and resource strong news papers.

Reading news online is very different to paper format. users have a fragmented approach to their content. One minute they could be on The Economist website, then off to Telegraph, Guardian, WSJ, Washington Post, NY Times and so on Regular subs for one paper doesn't work as who wants their online news from one source.

A good model to look at would be a portfolio subscription model. So the more you consume the more you pay. Some users dip into a few articles a day and others read lots. The subscription could work against link models and a reimbursement model for each paper.

I do think that some of our license fee should go towards funding journalism and local news and not just to the BBC. This should be monitored and controlled by an independent press authority away from the BBC, government and media companies influence.

Like the credit crunch we now have to pay for the free content binge we have all taken for granted. I always hear people saying good riddance to old media, well be careful what you wish for as new media is uncontrolled, under funded and a poor substitute for professional journalism.

Andrew Keen's key note speech at Next09 Hamburg


Sorry no embeddable video so click on this link

Monday, May 11, 2009

Saturday, May 02, 2009

haus der kunst

richter videos from NP Exhibition

Richter's portraits at the National Gallery is excellent. The wet into wet technique is by far the best I have ever seen in the world. As he has got older the painting has become more and more refined. It almost has a water colour consistency to the surface.

Currently also abstracts are a refreshing alternative top this on in Munich.

Thursday, April 23, 2009

Talk at Next 09



I will be talking at next09 in Hamburg. 5-6th May.

Betsie Van Der Meer



Betsie

samsung disconnect

I really like the new viral work Samsung are doing but there seems to be a huge disconnect from the viral piece to the bad experience on their site, they even call this infotainment makes you want to puke just hearing the name.

Furry animal number campaign had great idea to be a good UGC on rails concept where users could have written their own video ideas for animals to use the phone for. Instead we get more muzak and infotainment. Samsung wake up.

HD camera phone link to article


Viral Factory



Viral Factory

Then the online experience (brace yourself) samsung

Monday, April 20, 2009

Friday, April 17, 2009

why internet data delivery is moving on

The internet is a messy pot holed network of roads.
Companies like Akamai are building their own new flight paths and leaving the clogged up
roads behind.

Users don't wait for things to load they just move on. Brands need to learn that the delivery is just a s important as the message.

Here's a good video from Paul Sagan that sums things up.

Monday, March 30, 2009

Media/Marketing Chaos in action



The New York Times. TV Guide. Clear Channel. NBC, Boxee, Yahoo.

They tell the story. There is no longer a need to warn of a gathering Chaos Scenario, in which the yin of media and yang of marketing fly apart, symbiotic no more. There is no need to seed doubt about the internet's prospects as an advertising medium, nor otherwise be a prophet of doom. By Bob Garfield | Published: March 23, 2009

In free fall, it amazes me that so many people are prepared to accept mediocrity news. Free papers and news groups that publish visual shit and people just eat it. Is this the end of objective in-depth reporting.

Thursday, March 26, 2009

Poo App

BATAVIA, Ohio (AdAge.com) -- After nearly a decade of providing free, clean public restrooms everywhere from state fairs to Times Square, Procter & Gamble Co.'s Charmin wants consumers to find their own -- via a free mobile social-networking utility, SitOrSquat.

More and more marketers are realising that service is the new advertising. When you've gotta go just think of Charmin.

seasons design


For All Seasons (iPhone) from Andreas Muller on Vimeo.

Andreas Muller

Monday, March 02, 2009

Tuesday, February 24, 2009

Generation AD (Attention Deficit)

Facebook and Bebo risk
infantilising' the human mind


Greenfield warns social networking sites are changing children's brains, resulting in selfish and attention deficient young people

Patrick Wintour, political editor
guardian.co.uk, Tuesday 24 February 2009 10.52 GMT

This rings true, interestingly so for social networks. Most people's aim is to boast about the quantity of friends like its a race to the end. I feel there was a difference on IM back a few years where you were honored to be on the buddy list and those IM chats could last for hours.

Facebook feels like your at one big long boring dinner party that never ends and everyone's bragging about going Skiing, City breaking or eating shit. They can't even be bothered to talk directly to you so you just get a status update, but it's pretty much rattling the stick in the swill bucket as Wells called it.

I'm sure we will see the rise of social network detox counsillors coming to save the day. Maybe they can just add it as an app.

Wednesday, January 28, 2009

LARPs



Interesting post on TMTYL
on Live Action Role Players (LARPs) Just a block away I managed to find a giant chicken and a person dressed as a pepper pot or it could be a drum stick, I'm not sure on that one.

Tuesday, January 20, 2009

unchained stores



A great way to find those indy shop keepers
Dave Birss started this with Lea and Pedro.
Very good idea which will be great to see it grow over time.

Monday, January 12, 2009

last fm video campaign


Really smooth video delivery and simply roll over or off to start and stop the video playing. This is a great campaign, some dodgy interviews but that's musicians for you.
last.fm

Saturday, January 03, 2009

one piece of technology



After 16 days of no email/work/web/desktops/files/crashes I feel detoxed from the world of technology I've even been using a old dial face phone which has a better audio quality than those annoying mobile digital home phones. OK so I have been using my blackberry storm but not much. Convergence of technology is a core thing for users and mobile offers the chance for people to do this. I'll see how long my 'only use one piece of technology' lasts when I get back to work on Monday.

Thursday, December 18, 2008

The wonder of the world



Thanks Alistair, CK sums it up in this video, Everything is amazing, nobody is happy.

Make me something good please

Good article by Freddie (TMTYL) here in Ad Age
I worry about the 'it's really hot right now' marketing discussion. The word marketeers need to remember is relevance. Is this message relevant to my audience. Brands would do well to spend more time building tools and services online that are useful to customers and stop making lengthy campaign creative that is irrelevant. Read more

Monday, December 08, 2008

Saturday, December 06, 2008

Tuesday, December 02, 2008

m/m


m/m always make things incredibly complicated or like their website and emails incredibly simple using html the old way, just like their posters lovely.

howies



their winter catalog is here to download with food recipes to back to nature campaign using huge plant care cards that you get in those garden centers.

Thursday, November 06, 2008

Sunday, November 02, 2008

the best driver in the world

currys next day campaign

MPUs continue to become more like TV ads (all be it with the volume turned down; not a bad thing) and I think they are working. I personally dislike banners as the format is just so over powering.

This new Currys campaign is great example simple products wrapped in boxes and delivered to your door. It even made me click on it, can't remember the last time I did that.

Model 214




The Thonet Model 214 is quite simply the best example of modern design. 6 pieces fixed together with 10 screws; hard, durable, light and elegant. I can't think of any chair that has come close to it. A slight improvement on the orginal "Chair nr. 14" known as "Konsumstuhl Nr. 14" from 1859.

I can remember my Sister's restaurant back in the 70s (themed on a 1920s American bistro) was full of them with wonderful drilled holed seats which I have always preferred to the wicker ones.

Designed in 1859 by Michael Thonet.

Thursday, October 23, 2008

mail project



From 2004 to 2006 Riitta Ikonen mailed around 100 postcards to Margaret Huber at Brighton University

Monday, October 20, 2008

ragboy little big planet



Build your own gaming levels and environments. And change the hero. Is this the new user makes the game age?

Saturday, October 18, 2008

ny times week in pictures

obama or bust



With extreme capitalism in free fall the party is surely over for the republicans. Obama continues to crush McCain in the media and the polls. Hopefully they won't be fixing the vote again like they did back in 2000.

Thursday, October 16, 2008

Tuesday, October 07, 2008

put your face into video - oddcast

Don't know how they do this but it is really good.
Not totally realistic but effective.

Monday, October 06, 2008

adobe scene 7

configures textural renders on the fly. Strips out the need for flash in lots of sales tools. Urls generate the config values again saving on file space and download.

david chapelle black bush

Saturday, October 04, 2008

Friday, October 03, 2008